Privacy Statement Novy

Privacy statement Novy 

Novy NV,  located in 8520 Kuurne, Noordlaan 6, operating with enterprise number 0436.260.171, is the controller of personal data as indicated in the present privacy statement.

Contact details:

Noordlaan 6
8520 Kortrijk


Novy considers the protection of your privacy one of its top priorities. Hence, we endeavour to process your personal data in a lawful, honest, and transparent manner.

In this privacy statement we explain what kinds of information we collect about you, for what purposes such information is to be used, and to what other parties said information will be disclosed. In addition, in this privacy statement you will find information about what rights you possess as well as how you can exercise such rights with respect to your data.

Briefly, our privacy statement unequivocally assures you that we will:

  • only use your personal data for purposes that have been mutually agreed upon amongst ourselves;
  • not sell your personal data;
  • protect your personal data with the utmost care.

Should you have any additional questions or wish to pass on suggestions or comments concerning the content of the present privacy statement, kindly contact us via e-mail or use the contact details as indicated above.


1.    Definitions in the present privacy statement

‘Personal data’: personal identifiable data that, either directly or indirectly, provide some information about you as a person (name, address, telephone number, and the like …)

‘Processing controller: the ‘owner’ of certain personal data. This may be Novy herself or a third party (for example, our clients).

‘Processor’: the party that effectively processes your data. This may be Novy herself (as service provider), or a third party that processes data received from, and on behalf of, Novy.

If you have questions regarding this privacy statement, please contact us via

2.       What kind of personal data do we process?

Novy processes your personal data since you are using our services and/or because you yourself have provided us with said data.

Novy processes the personal data of natural persons with whom we have, have had, or would like to have, a direct or indirect business relationship.

Hence, it pertains to the personal data of her clients, the contact persons provided by her clients and suppliers, as well as to the contact persons of her potential clients and the personal data of potential employees.

Novy may collect or acquire the following personal data about you:

-       Identity information (name, e-mail address, cell phone number, address)

-       Information pertaining to your visit to our website (IP-address, connection tools)

-       Data pertaining to billing (VAT number, bank account number)

-       Video images when you personally visit our premises

-       Information concerning your academic curriculum (within the context of a job application)

-       Complaints or requests you may address to us.

Novy has no intention to collect data about website visitors under the age of 16 years. However, we cannot verify if a visitor is above that age. We therefore advise parents to keep informed about their children’s online activities, this in order to prevent that data about them be collected without their parental consent. Should you become convinced that we have collected personal data about a minor without your consent, kindly contact us via, and we shall remove such information.

3.    Why do we process personal data?

We collect, process, and use your data solely to enable us to provide you with our services. We collect and process personal data for the following purposes:

  • to ensure operational efficiency, e.g., to enable us to take direct contact with our clients’ or suppliers’ contact persons;
  • to finalise the conclusion and execution of an agreement we have entered into with you, for instance, when you have registered your appliance under the warranty scheme or when you place an order on our website;
  • in order to enable you to place and exchange information on our website, for instance, when you complete our contact form or request our catalogue;
  • to enable us to send out the invoice when it pertains to a paid service/product. We never publish financial information on our website and such information is likewise never released to third parties for purposes other than those required for the proper fulfilment of the agreement;
  • to send you a newsletter, offers, user information, and the like;
  • to comply with legislative and statutory regulations that govern our operations, for instance, within the context of our accounting obligations;
  • to enable us to recruit new employees.
  • to ensure the security of our business premises, e.g., the installation of a video surveillance system and registration of our visitors.

Novy does not take decisions based on automated processes about matters that might or could affect individuals.

4.    On what legal grounds do we base our processes?

The following are the legal grounds on which our data processing is based:

(i)            the agreement you have concluded with us for the purpose of providing you with our services;

(ii)           your consent;

(iii)          our legal obligations to retain certain data;

(iv)          our justified interest 

5.    Access by and transfer to third parties

In the course of providing our services, we may process and share or transfer personal data with the Middleby Group, of which we are a member. The Middleby Group, based in the United States, has declared compliance with the US Data Privacy Framework. The European Commission clarifies in its decision of 10 July 2023 that the United States meets the required adequacy level for data protection if it acts in accordance with the aforementioned framework agreement.

We assure you that all such transfers will be made in accordance with applicable data protection laws. Nevertheless, we will implement additional safeguards to ensure the protection of your personal data, if required by applicable law.

If you would like more information on the specific safeguards we have in place for the transfer of your personal data to the United States, please contact us at

6.    Duration of the processing

Novy does not retain your personal data any longer than reasonably required to realise the purposes as stated in the present privacy statement.

7.    Confidentiality and security

Novy is committed to ensure to the best of her ability that all reasonable precautionary measures be adhered to in order to guarantee the protection and safety of your personal data via technical security means in order to prevent misuse, loss, unauthorised access, undesirable disclosure, and unauthorised alteration.

Either Novy or, case pertaining, the Processor, shall retain the personal data provided on servers in Belgium or within the European Union

8.    Novy app 

Information Collection and Use

For a better experience, while using our Service, we may require you to provide us with certain personally identifiable information, including but not limited to the use of bluetooth and all services related, plus the location of the device both in the foreground and background regarding the stability of the bluetooth functionality. The information that we request will be retained by us and used as described in this privacy policy.

The app does use third-party services that may collect information used to identify you. Link to the privacy policy of third-party service providers used by the app

  • Google Play Services
  • Firebase
  • Crashlytics
  • Sentry

Log Data

We want to inform you that whenever you use our Service, in a case of an error in the app we collect data and information (through third-party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app when utilizing our Service, the time and date of your use of the Service, and other statistics.

Service Providers

We may employ third-party companies and individuals due to the following reasons:

To facilitate our Service;
To provide the Service on our behalf;
To perform Service-related services; or
To assist us in analyzing how our Service is used.

We want to inform users of this Service that these third parties have access to their Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.


We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.

Links to Other Sites

This Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Bluetooth Permissions

The App requires Bluetooth permissions to establish connections with your devices. You can manage these permissions through your device settings.

9.    Your rights

You are entitled to inspect, correct, or delete your personal data. Furthermore, you are also entitled to revoke your possible consent for the processing activities and/or to lodge your objection to their being processed by Novy. In addition, you also have the right to data portability. You can request us to transfer via a computer file your personal data in our possession, either to yourself or to another organisation of your choice.

When you wish to exercise one or several of the above-mentioned rights, you can address your request to that effect to us via the contact form to be found on our website

In order that we may ascertain that the request is being submitted by yourself, we shall ask you to also include a copy of your national identity card.

We shall respond to your request as promptly as possible, in any event within 4 weeks.

In conclusion, we also draw your attention to your right to lodge a complaint with the Commission for the Protection of Privacy.

Privacy Commission
Drukpersstraat 35
Tel. 02/274.48.00
Fax. 02/274.48.35

Should you have any further question concerning our privacy policy, please contact us via


10. Applicable law and competent court

This privacy notice is governed exclusively by Belgian law. Any dispute will be submitted to the courts of the judicial district of the registered office of NV NOVY.